Cassandre Lafon

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“Littoral”- Full Campaign for Arpenteur 22 Printemps/Été Collection

 ↑ Special website preview with sound, but click...


 HERE   ︎︎︎


Arpenteur’s 22 Spring/Summer collection.

A beach, an afternoon, 3 different characters and 3 different escapes.
Time stops. The sad swimmer takes off her coat, the focused collector puts a rare shell in their cap and the musical runner strides across the wet sand.The camera explores the space-time that connects and separates these 3 events.

The story is explained not in a single linear timeline but as cyclical layers creating an infinite space of time.
Instead of treating each individual as a subject, we focused on shooting this unseen space and the relationship between the characters.

We created a website to present the series, using Tanner Matt’s atmospheric music.
We did the photography, video, styling, direction and website development for this campaign.

Art Direction: Floregraphies (Cassandre & Andry)
Photography and Video: Cassandre Lafon
Styling: Andry Adolphe
Video Color Grading: Lou Occelli
Web Development : Yamachan
Music: Tanner Matt
Cast: Jenna Lagha, Colin, Alexandre Nahon
Thank you: Plume, Guy, Eric, Bibliothèque MEP